Bright design solution for a farm brand

Medea of the Miracle Medicine is a dynamically developing company engaged in the production and sale of pharmaceutical preparations.

Task: to develop a packaging design for the company’s drug intended for a children’s audience.

“Lecithin Kids from Medea” is a drug containing lecithin that strengthens memory in children, improves attention, supports intellectual development and restores the enzymatic function of the liver.

In the design of the drug packaging, we developed a character based on the fact that the main consumers are children. As a character, we chose a dragon. The reason is that the draconian is friendly and can communicate as a symbol of good. Thanks to the use of yellow and green colors in the packaging design, the drug was able to stand out from the competition.

Also in the design, with the help of pictograms, the spectrum of action and the benefits of the drug were clearly and clearly explained.

The design developed by us has passed serious selections. First, mothers chose her, and then the main focus group was approved by the children themselves. You can be sure that the design will appeal to both parents and young consumers of direct products.